[Aerial rendering via Max Wave Media. All other images via project website.]
Long before Donald Trump was the GOP frontrunner for president, the man with a big personality and distinctive 'doo was merely a real estate mogul out to put his name on high-rises around the world. Back in the boom times before the recession, the Trump-meister set his sites on Atlanta as an excellent place to leave his mark in the form of a glassy two-tower development, reaching up to 47 stories, complete with a three-story "TRUMP" sign looming above Midtown. Hallelujah Alas, it was not to be.
The Donald's plans hatched back in 2006 when markets were high and real estate was booming. Trump billed the development as a "no risk" venture, according to the AJC, espousing just how Titanically unsinkable the Atlanta market was. Local developer Wood Partners got in on the deal, and even as the economy began to stagnate, Trump was bullish, telling the media the project would go forward because, "Atlanta is like New York." And then ... nada.
In 2010, despite around 100 pre-sales, the property was foreclosed on.
According to the still-live project website, the development was to reflect the "ultimate standard of Trump luxury." Split between two towers, the 363 condo units would have offered soaring ceilings, walls of glass, high-end kitchen appliances and imported marble floors and counters. Residents would have been whisked to their one-, two- or three-bedroom units in "semi-private" elevators. The project lured in prospective owners claiming the features were "rumoured to be attracting so many celebrities to this property."
Where Trump failed, AMLI has broken ground on a 30-story apartment tower. But have no fear, Donald detractors — there's still plenty of evidence of Trump's real estate misstep; check out the video rendering produced by Max Wave Media of the proposal.
· Trump Towers - Atlanta, GA [Condo Hotel Company]
· Trump Towers Atlanta video [Vimeo]
· Trump's return to Atlanta a reminder of Midtown misfire [AJC; subscriber]
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