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The Fraught Relationship of Architect & Developer

A opinion piece in a prominent architecture publication tackles the age-old disconnect between architecture and the business of real estate development. In a city like Atlanta, which boasts an abundance of nationally (and internationally)-recognized architectural talent but relatively few architecturally-significant buildings, this question can almost be brushed aside- this is undoubtedly a developer's town. But the author takes architects to task for not being better salesman for their own talent. A valid point, but to our mind, it seems architecture will become more highly-valued by developers when it increases demand for their product, which would seem to come from achieving the perfect blend of form and function. But such a phenomenon inherently requires collaboration between the developer and the design team, so what can we say? Be mutually respectful and get along! [archpaper]