The folks at Jamestown Properties and their Green Street Properties affiliate illustrated why- in addition to being perhaps the best-capitalized- they are widely considered among the smartest retail owner/developers in Atlanta. If not the country. It was widely reported yesterday that Ponce City Market signed the Dancing Goats Coffee Bar as the first retail tenant in the massive development taking shape via the adaptive reuse of the former City Hall East. The DGCB is a retail concept owned by the Washington-based Batdorf & Bronson Coffee Roasters and named after their flagship coffee blend and brand; this will be the second retail location in Atlanta (the first being the Decatur location, a instant neighborhood hub). The twist is that the Dancing Goats Coffee Bar will open this spring- some two years before the actual development. It will debut in a temporary space in the auto bay area on the south face of the Ponce City Market building on North Avenue, then relocate to a space within the project when it opens. The placement of a recession-proof, high-quality retailer with an enviable brand will no doubt begin driving significant traffic to the site, at once conditioning Atlanta consumers to going there and inserting them as (minority) stakeholders into the narrative of the redevelopment process. Genius.
· Revealed! Ponce City Market’s first confirmed tenant is Dancing Goats Coffee Bar [What Now Atlanta]
· Ponce City Market [official site]