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We'll Cut to the Chase: This Is An Interesting Building

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We usually associate the real estate section of the Atlanta Business Chronicle more with play-by-play coverage, but today they're dropping some color that involves two of our favorite topics: downtown and cool historic buildings. Breen Smith, the relatively small Atlanta ad agency (10 folks) with some large clients (CNN, Equifax) bought the former Hillyer Trust Company building on Margaret Mitchell Square and converted it into some rather awesome office space. There's all kinds of interesting aspects to this building, like its architectural pedigree (designed by Neel Reid), the fact that it used to be 8 stories tall and, of course, its spot on the National Register of Historic Places. In the ever-competitive world of advertising, it's probably safe to say these guys have a leg up with architecture buff potential clients- is the Architecture Tourist looking for an agency?

· Breen Smith embraces "non traditional" 140 Peachtree [Atlanta Business Chronicle]
· Breen Smith [official site]