Starwood's "hip" Aloft concept is finally coming to Atlanta, replacing the Days Inn Downtown. The (often) cheaper and slightly more modernistic sibling to the W Hotel looks to debut next summer following a $25 million renovation of the Days Inn property. There's some symbolism in the flag change as the flashy chain popular with the youths replaces the rather no-frills Days Inn- it was in 1970 that Georgia real estate developer Cecil B. Day created the Days Inn brand on Tybee Island. [Atlanta Business Chronicle]
Filed under: