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Is ATL's Hotel Market Heating Up Like It's 2007? Not Exactly.

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From the W hotel downtown, to Midtown's Hotel Palomar and Loews Hotel, to Rosewood's Mansion on Peachtree in Buckhead, major, full-service hotels were sprouting and reshaping Atlanta's skyline before the Great Recession with breakneck rapidity — so fast, in fact, several were quickly rebranded in those dismal economic times. A thorough report by the Atlanta Journal-Constitution on the state of the ATL's lodging indicates the market could be heating up for major projects to return throughout the region. Meanwhile, several hotels are undergoing extensive transformations, such as Hotel Midtown (hello, Hyatt) Dunwoody's Le Meridien (opened last month) and downtown's Days Inn (rumored to reopen as an Aloft hotel this summer).

As the AJC found, metro hotel occupancy reached 61 percent at the end of 2012, up from 59 percent the previous year. Some officials are optimistic the occupancy percentage will soon hit a sweet-spot milestone of 70 percent — the number that's key in attracting new development.

In Dunwoody, a Hyatt hotel is slated to open in April 2014, marking the first newly built full-service hotel in that area in more than two decades. Among other intown projects, a parking lot of prime real estate next door to the Buckhead Theatre — long envisioned as the site of a hotel of some sort, possibly boutique — is now slated for Buckhead's first Hilton Garden Inn.

· Hotel projects starting again [AJC]
· Hotel Slated for Parking Lot Next to Buckhead Theatre [Curbed Atlanta]