A proposed vision is beginning to leak out about the redevelopment of the Clermont Motor Hotel, the soon-to-be-civilized upstairs neighbor to the legendary lounge with the same name. According to the Atlanta Business Chronicle, plans were filed in April to redevelop the Ponce de Leon eyesore, which was built in the '20s and foreclosed thanks to health issues in 2009. G+G Architects, a key part of the design team for the structure bought in January by Clermont Hotel Partners LLC, told the ABC that renovations on the hotel — which will operate separately from the Clermont Lounge, the downstairs strip club known for its aging and beer-can-crushing strippers — could begin as soon as this fall. The whole redux could be done within a year or so.
Months ago, developers told Curbed Atlanta the building, fronted by two iconic signs, would be converted into some sort of boutique hotel, and it's now believed it will have 98 rooms — and more. Plans, according to the ABC, include a 3,000 square-foot, full-service restaurant and a rooftop bar with sweeping skyline views (note: a parking structure would go up behind the existing brick building to accommodate these extra patrons).
A hospitality consultant estimated a $100,000 to $300,000 investment per room, meaning Clermont Hotel Partners — which includes developers Ethan Orley and Philip Welker — could be looking at $10 to $30 million for redevelopment. The estimated fall 2014 opening date could mean a rough tie-in with the ribbon-cutting on nearby mega-project Ponce City Market. Could weird, raggedy Ponce be getting all respectable on us?
— By Curbed Atlanta contributor Tyler Estep
· Clermont To Be Reborn As Upscale, Boutique Hotel [Atlanta Business Chronicle]