Ponce City Market now has three (very different) retail tenants, the most recent addition a (sort of) familiar Atlanta name. Jamestown Properties — who is developing the 2-million square foot, multi-use brick monster — announced this week that local frame shop Binders will be moving in. Binders currently operates two stores (one tucked away in the back of the Buckhead parking lot of Disco Kroger and another in Charlotte), but old-timers might remember the chain's heyday in the '80s, when, according to the Atlanta Business Chronicle, it ran as many as 16 locations in several states. If you don't recognize the Binders name, you will its founders — brothers Moe and Joe Krinsky, of Virginia-Highland institution Moe's and Joe's Tavern. The ABC reports Binders will lease about 10,000 square feet in PCM's outparcel building at North Avenue and Glen Iris Drive (current home to Dancing Goats Coffee).
The addition of a third retail tenant marks another step in seemingly good leasing momentum for PCM, which is also looking to book tech companies athenahealth and Cardlytics. Projected to open next spring or early summer, the development will also have 259 apartments, a 60,000 square-foot food hall and — according to a previous Q&A between Curbed and Jamestown brass — a pretty rockin' roof, complete with mini-golf, a mini amusement park and possibly a stage.
Last we heard, office, retail and restaurants will begin opening mid-2014 and continue to do so through spring 2015. Residential move-ins are slated for next summer as well. Quoth Michael Phillips, Jamestown's COO: "We are committed to creating an exciting, urban and culturally connected experience at Ponce City Market."
— By Curbed Atlanta contributor Tyler Estep