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Street Thinking

With hullabaloo about the Buckhead Atlanta project at full bore, OliverMcMillan's CEO explained his company's philosophy for ditching the old moniker for a name that some found yawn-worthy or confusing at first: "The 'Streets of Buckhead,' to us, tended to have a connotation of a certain finite area of these particular streets," Dene Oliver said last week. Still, we can't help wondering if succinctly explaining where you're going shopping will be a challenge: "Be back soon, honey … just heading to that grouping of open-air retail around Hermes." Have you cozied up to the project's name yet? [Atlanta Business Chronicle]