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Long Live Murder Kroger

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Kroger officials are adamant that the grand re-opening of "Beltline Kroger" today is not a rebranding effort. Whatever it is, Atlantans like Mack Williams, who wrote a playful homage and Public Service Announcement called "Murder Kroger" with his band Attractive Eighties Women, isn't sure any other nickname will stick. As Williams tells WABE: "It's just like if you're in junior high and you have a nickname that you don't like, and you try and give yourself another nickname, none of your friends are going to call you by the new nickname that you picked that you like."