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Local Behemoths

Coca-Cola is synonymous with Atlanta; the carbonated brown elixir is the lifeblood of many facets of the city's cultural and civic institutions, often indirectly by the foundations of those who made the company what it is today. While it might be easy to characterize the relationship as symbiotic, an article in the Atlanta Business Chronicle paints the picture as borderline parasitic — and they're not even talking about the cost of a ticket to the giant Coke advertisement World of Coke.