When the Flats at Ponce City Market were revealed in all their glory in April, they were expected to sell out faster than an indie band offered an Apple commercial. There was talk of waiting lists and backlogs despite the sky-high asking prices, which is why a Craigslist ad placed today offering a month of free rent is so interesting. What happened to the overwhelming demand?
According to reviews from early residents, some aspects of the flats were not quite ready for prime time when they arrived. In October, one resident said, "We moved in too soon. We're not even in our own unit." Last month, another said, "...management should've waited to allow residents to move in until they were finished with a few things like access to the freight elevators, fire alarms that don't sound every 2 hours, gas that is working properly, construction personnel working with jack hammers at 8AM and controlled access with fobs." Could early impressions be hurting leasing?
· Ponce City Market Flats Are Revealed (And They're Sweet!) [Curbed Atlanta]
· Free Month Ad [Craigslist]