A rendering has emerged for the next piece of the massive 12th & Midtown puzzle. Developers brought plans before the Midtown Development Review Committee this week for a 20-story apartment tower (in the foreground, at right) that would link to the existing 77 12th Street project at the corner of 11th Street and Crescent Avenue. The project would carry the inventive name of "60 11th Street" and have retail galore — two stories of it — according to meeting attendees. The rendering suggests that a wall of shops and restaurants will be contiguous with the existing retail portion of the 77 12th tower on Crescent Avenue, hopefully advancing Crescent's status as a nightlife and dining district.
The project would be three stories shorter than its neighbor, occupying a small lot that mostly fronts 11th Street. Officials with Daniel Corp. and Selig Enterprises told the committee they hope to break ground on the apartments this fall. And these aren't the team's only ambitions for the area.
On Peachtree Street, between 12th and 13th streets, developers want to build 350 apartments and 180 condos as part of a 50-story high-rise. Together, the towers could add more than 800 apartments to a playing field where rents have shot past $2 per square foot. No official word yet on when construction could start on the larger tower.
The developers' zeal is understandable. Only a year after pre-leasing began, officials said 77 12th had leased 95 percent of its luxury apartments and more than 90 percent of its 20,000 square feet of retail space. In time, 12th & Midtown will consume about four blocks — a roughly three-million-square-foot, mixed-use Goliath. Offerings include a Class A office tower, the Loews hotel, 1010 Midtown condos and the new apartments. Officials have called it "the largest single contributor" to Atlanta's Midtown Mile concept.
· Officials: Leasing Success At 12th & Midtown 'Unprecedented' [Curbed Atlanta]
· Looking Up: Proposed Tower Bonanza Continues In Midtown [Curbed]
[Rendering via skyscraperpage.com/12th&Midtown]
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