Ponce City Market officials released new details on the project's 259 apartments this week, in advance of a leasing center opening April 14. The residential offerings will be called "FLATS at Ponce City Market" and will occupy floors three through nine, above the retail spaces and Central Food Hall in the east and west wings of the huge mixed-use complex, spokesperson Lauren Lestin told Curbed Atlanta. Unfortunately, information on pricing, floor plans and actual renderings of the units are being withheld until the leasing center debuts on North Avenue next month. But a press release gives an indication of what renters might expect from their LOFTS.
Leasing agents have started contacting people who'd expressed interest in renting at PCM after the residential component was announced last year. The apartments are touted as "modern living juxtaposed with rich history." They will retain original features of the historic Sears building, including "steel sash windows, exposed ceilings, clean finishes and architectural columns mixed with European style kitchens" — all a short walk or elevator ride from the market's retail and food options, the release states. As further proof of the Beltline's magnetism, PCM officials are reminding potential residents that "more than 40 cafes, restaurants and pubs are just a short pedal or walk away, directly on the Atlanta Beltline in Virginia Highland, Inman Park and Midtown."
The announcement follows the unveiling of PCM's first restaurant signings last month and recognition by Travel + Leisure magazine, which named the Old Fourth Ward mega-project one of the "World's Coolest New Tourist Attractions" for 2014. On that list of 22 projects, the 1.1-million square foot flip joined a beachfront museum in Rio de Janeiro, a vertigo-inducing skywalk in the Canadian Rockies and One World Trade Center in New York City. Not too shabby.
· Recent PCM coverage, discussion [Curbed Atlanta]
· PCM Heralded As Top New Attraction — In the World! [Curbed Atlanta]