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Regarding The Atlanta Hotel Boom That Never Was

Atlanta's pre-Recession hotel boom seems like a distant, skyline-altering memory. In the span of a couple of years, major projects like the W hotel downtown, Midtown's Hotel Palomar and Loews Hotel and Rosewood's Mansion on Peachtree in Buckhead all took shape. A year ago, prognosticators were saying Atlanta could be on the cusp of another hotel boom, being that occupancy rates had climbed dramatically in 2012 to 61 percent. (The sweet-spot milestone is 70 percent — the number that's key in attracting new development, experts say). But so far, that hasn't been the case. Several hotels have completed or are undergoing extensive transformations, such as Hotel Midtown (hello, Hyatt) Dunwoody's Le Meridien (opened last year) and downtown's Days Inn (a pending Aloft hotel).

Outside of 340 hotel rooms proposed for Midtown's Symphony Center site, no major new hotel proposal comes to mind. The 150-room Hyatt House is being built downtown, and a 129-room Homewood Suites by Hilton (pictured) is slated for a small plot facing Marietta Street, across the street from STATS. Perhaps lending is still tight for new mega-hotels, but recent occupancy data suggest the Atlanta lodging market is still hot. In February, ATL logged a 67.2 percent occupancy rate — the second most growth in the United States for the month, behind St. Louis.
· Hotel performance for February 2014 [Travel Daily News]
· Is ATL's Hotel Market Heating Up Like It's 2007? Not Exactly. [Curbed]
· Rendering: Midtown Towers To Be Slender, Twisty, Sexy [Curbed Atlanta]