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Doraville's GM Site (Almost) Sold. So What Should Go Here?

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The Perimeter-fronting eyesore that used to be the General Motors Co. plant in Doraville has been in limbo for several years, since the automaker packed up and left, but that could soon change. The Atlanta Business Chronicle reports a team of developers led by Egbert Perry has the 167-acre site under contract, with a closing expected as early as August. At a meeting Monday, Doraville Mayor Donna Pittman said the site is poised to become "a historic redevelopment," which many hope will become an economic stimulus for other cities along the corridor, such as Brookhaven, the newspaper reports. Perry, who also heads Atlanta-based real estate company The Integral Group, said lengthy environmental testing of the site should wrap early next month, with no significant roadblocks expected.

The site has long been mentioned in the same breath as Atlantic Station, which used to be a crumbling steel mill. But one attribute it has over the 17th Street mega-project is direct rail transit, with MARTA's Doraville station sitting next door. Plus, the site is about 30 acres larger than Atlantic Station. The possibility of the site hosting the new Falcons stadium obviously died long ago, and nearby homeowners seem to favor the redevelopment having a large residential component. Could this be a favorable alternative to people who want to live near Perimeter shopping and offices without actually living in it?

Perry and The Integral Group are also behind the proposal for a dynamic new mixed-use tower in the 800 block of Peachtree Street in Midtown. The 35-story structure leads our recent showdown for best-designed towers, which is confirmation that it should rightfully happen.

· Egbert Perry has GM site under contract [ABC]
· Refreshingly Interesting Tower Pitched For Midtown Mile [Curbed Atlanta]
[GM Plant photo via]
[811 Peachtree rendering: Integral Group/Perkins + Will]