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The data-crunching extraordinaires at Axiometrics Inc. say Atlanta has the highest rate of effective rent growth among major population centers, meaning we're home to the nation's hottest apartment market right now, the Atlanta Business Chronicle reports. To quote one researcher: "Now that Atlanta is on the radar, developers and investors are entering the market with a passion." Which means the rents at Buckhead Atlanta and Ponce City Market are totally reasonable, right? [Atlanta Business Chronicle]