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Will New Falcons Stadium Renders Sell $20M Naming Rights?

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The Falcons have released fresh renderings of their $1.2 billion stadium and a video of the "marvel of engineering" that is the retractable, Transformers-style roof. If you've seen previous renderings, you won't find any shocking revelations in this round, but you will notice a new outdoor plaza that will be available to fans during games and a few subtle additional details throughout. The stadium hopes to welcome fans for Falcons and Major League Soccer games starting in 2017. Like the Braves, the Falcons are looking for a corporation to purchase the stadium's naming rights, which some experts say could go for around $20 million a year. Who else wants Krispy Kreme to buy the rights to the donut-shaped stadium, affix colorful sprinkles to the exterior and lower coffee in through the hole? Anybody? Come on.

· Surprises Abound For New Braves And Falcons Stadiums [Curbed Atlanta]
· New renderings of Atlanta Falcons stadium [AJC]
· Braves, Falcons explore naming rights for new stadiums [WSB-TV]
[Rendering and video via the Atlanta Falcons.]