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The Mother of Y'allywood Movie Studios Moves Forward

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What may eventually be the largest movie studio in Georgia — check that, the entire Southeast! — now has a date with a planning commission. Jacoby Development's rezoning application for the so-called Atlanta Media Campus, a 107-acre mixed-use redevelopment project just outside the perimeter in Norcross, will be addressed during a Nov. 4 hearing, the Gwinnett Daily Post reported Wednesday. According to the Atlanta Business Chronicle, the following things are included in the really ambitious plans the Gwinnett County Planning Commission will be voting on: 464,800 square feet for a movie studio; 298,870 square feet for a film school; a 310-room hotel and more than 1,000 "multifamily units." The monstrous project would also include 2 million square feet of office space and nearly 200,000 square feet for stores and restaurants. In other words, it's fairly large.

For now, the Atlanta Media Campus site is home to OFS, an "optical fiber cable and connectivity" company that will maintain a presence on the property right off the southbound side of Interstate 85. Last month, Jacoby founder Jim Jacoby — whose previous reclamation projects include Atlantic Station — said he expects the property's sale to be finalized by the end of the year, with construction beginning soon after. If it all happens, the $1-billion project could be a major step in making "Y'allywood" permanent and boosting the Atlanta region's profile in the film industry, even if it's technically in the 'burbs.

— By Curbed Atlanta contributor Tyler Estep

· Movie studio rezoning request to go before planning commission [GDP]
· Jacoby Development to seek approval for massive development of Norcross plant into a mixed-use campus [ABC]

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