The evolution of the Westside from a post-industrial moonscape into a thriving community continues with a new retail project in what could be considered the neighborhood's epicenter. Across the street from White Provision, at the intersection of Howell Mill Road and Brady Avenue, Westbridge Partners has started transforming a former warehouse into a swanky retail strip they're calling, simply, "1071 Howell Mill Road." According to Westbridge's website, the project is under construction and will deliver space "in late 2014." It continues a trend of adaptive re-use development on a burgeoning intown corridor that plays host to another Westbridge project, the formerly derelict meatpacking district that is White Provision.
The 34,000 square-foot building, which formerly housed a wholesale distribution company called Sunlow Associates, neighbors the Westside Ironworks property, which is also slated for a retail transformation. Westbridge says the final product will offer 13,000 square feet of restaurant, retail and office space. Why such a smaller space? Westbridge explains on its website: "Portions of the existing building were removed to create site access and parking while retaining sections of the original building." Next door, the vision for the Ironworks property calls for 18,000 square feet of retail shops and restaurants by a partnership called Westside Ironworks LLC.
In another Westside deal, Westbridge set the stage for the Elan Westside development, rezoning and designing the 14th Street property before selling it to a joint venture of Greystar and PREI in 2012.
While Howell Mill Road buzzes with investment from its intersection with Northside Drive to the potential parkspace at the Atlanta Waterworks complex, gripes about traffic (and overly huge QT gas stations) remain fervent in the area.