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Meet Memorial Drive's Latest Proposal: 27 Condos & Shops

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[Renderings, floor plans via 742.]

The latest plans in a flurry of development activity along Memorial Drive are calling for a rare post-recession condominium project, plus a smattering of retail. On a site where a similar mixed-use development failed a decade ago, leaving only its graffiti-laden foundation like bones, a proposal called "742 Memorial" is being billed as the next big thing in Reynoldstown and "Atlanta's most exciting corridor." A promotional website promises 27 modern condos and about 6,000 square feet of street retail, just west of the Atlanta Dairies project and future extension of the Beltline's Eastside Trail. According to LoopNet, the property has more than 200 feet of Memorial Drive frontage. The city's planning department approved the project (pending very specific design alterations) earlier this year, but there's no word yet on a timeline or price range for these for-sale units. Have a gander at how the site currently looks — and what the future may hold — after the jump.

· 742 project [Website]
· City of Atlanta Department of Planning report [Site]
· All recent Memorial Drive coverage and discussion [Curbed Atlanta]