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One of Atlanta's coolest entry signs is becoming a big, bold reality over Ponce de Leon Avenue. This bottom segment of a gigantic, vintage Ponce City Market sign — pictured Friday in the project's parking lot; it's since been affixed to the building — gives an idea of the sign's overall scale. The firm Design360 is doing the signage, like they did for Jamestown Properties' Chelsea Market in New York, and the concept was inspired by the building's Sears Roebuck & Co. heyday. [Photo: Curbed]