Reynoldstown Project Won't be Named After Reynoldstown

Greystar has unveiled the official name of its large-scale, mixed-use development in Reynoldstown, and the branding appears to be an effort to emphasize the project's proximity to both Inman Park and a MARTA station. Rising across the street from the Edgewood Retail District, "Elan Inman Station" will bring 285 new apartments and several restaurants and retailers to the northeast corner of R-town, just south of Little Five Points. "We're thrilled to offer residents a new upscale living option in such a highly coveted neighborhood," Todd Wigfield, Managing Director of Development for Greystar, said in a press release. And that neighborhood just happens to be the reigning Curbed Cup champion.

While they didn't offer a preview of rents, officials said Elan Inman Station's units will range from 570-square-foot studios to 1,200-square-foot, two-bedroom apartments. And the amenities sound like they'll please the most discerning bells-and-whistles-loving apartment divas: a dog park, fire pit, Zen courtyard, resort-style swimming pool with cabanas and a two-story clubhouse with a spin studio and yoga room.

As for the retail portion, officials told Curbed in January that about half of the 16,000 square feet will be devoted to restaurants, with outdoor dining next to Gateway Park, home to the signature "Reynoldstown" sign and a distinctive blue sculpture. In January, officials said lease negotiations for about half of the retail space were already under way. The projected is expected to open next summer.

· Price of Progress: the Doomed Houses of Reynoldstown [Curbed]