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Midtown High-Rise Eyes Oct. Launch; Whole Foods Pending

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Florida's largest multi-family developer plans to break ground on a luxury Midtown apartment tower in October that, eventually, will house a multi-level Whole Foods, officials told Curbed this week. The project — referred to only as "22 Fourteenth Street" in records thus far — will rise 38 stories above the corner of West Peachtree and 14th streets, marking Midtown's tallest new structure (at least in terms of stories) since The Atlantic opened across the highway. It joins a wave of high-rise apartment construction within a radius of several blocks and will likely compete with Novare's 32-story Atlantic House apartment tower, which is going up literally across the street. Renderings indicate the project's 14th Street frontage, once finished, will consume a full block of surface parking between West Peachtree and Spring streets — so take that, asphalt. Designed by the Smallwood, Reynolds, Stewart, Stewart architecture firm, the tower marks Related Group's first foray into the booming business of Atlanta apartments. "Midtown is the city's most walkable neighborhood and thriving business district," company vice president of development Ed Allen said in a release. "We are building residences that exceed the expectations of discerning residents who want to live in the center of it."

Officials told Curbed the apartments could see move-ins as early as July 2017. The timeline for Whole Foods sounds more tentative for now. The 70,000-square-foot flagship — roughly twice the size of an average Whole Foods — could break ground in the second quarter of 2016, with an opening in early 2018, but none of that is definitive, officials said.

The tower will offer direct access to the specialty food retailer via its lobby, and other retail is in the works. According to developers, amenities will include "a grand rooftop clubroom, state-of-the-art demonstration kitchen, luxurious South Beach-themed 10th floor pool and more."

· In Photos: More Glimpses of Ever-Changing Midtown [Curbed]
· What Should Go in This 10-Story Building Near The Fox? [Curbed]