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Downtown Uprising

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When it comes to things that haven't always been associated with downtown Atlanta, words and phrases like "flourish," "positive activity," "reemerging," "premiere submarket," "incredible momentum" and "perfect" would certainly apply. But such is the talk in a short promotional video for FlatironCity — the ongoing redevelopment of Atlanta's oldest skyscraper, touted as the "Epicenter of Downtown Revitalization" — that plays like a cheerleader chant for downtown boosters. The 11-story tower at the heart of the video is undergoing a $12 million transformation and will soon brim with technology and flexible office space for upstart companies and corporations. [Screen-capture via FlatironCity/Vimeo.]