The cherry on the Ponce City Market cake officially has a name: "The Roof." According to the Atlanta Business Chronicle, Atlanta-based developer Jamestown Properties filed a trademark for "The Roof at Ponce City Market" last month, lending a simple and functional moniker — "Hey, man, where are you?" says guy on cell phone. "I'm on The Roof, man!" — that officials have promised for years will be the crowning achievement of the goliath mixed-use undertaking. Set against the backdrop of Atlanta's rambling skyline, the rooftop experience is striving to be downright magical.
In an interview with Creative Loafing last September, Jamestown President Michael Phillips painted a vivid picture of their rooftop vision. Half of the nearly five-acre space will be accessible to the public and packed with vintage amusement park games, carnival rides, miniature golf and food and drink options. (Think: skee ball and old-school merry-go-rounds.) Guests will be lifted to this "magic rooftop" — an actual quote — via the building's original freight elevator from circa 1926, an experience that surely would pump up the nostalgia.
Phillips expounded as follows: "The rooftop needs to be an experience of kind of exhaling for people, and energizing in a way," he told CL. "There aren't so many of those things in our lives anymore — to stand on a great big rooftop in the sky affording us a landscape that's almost like a mountain range [offering views of] all the different high-rise nodes, from downtown to Midtown and Buckhead."
Jamestown's plan back then — and as far as we know, now — is to open the magical rooftop by spring 2016, though Phillips wasn't ruling out a late-2015 debut for the holidays.
· 'The Roof' at Ponce City Market to include amusement ride, mini golf [ABC]
· Jamestown honcho talks Ponce City Market's magic rooftop, new restaurants, and rent-rate debate [Creative Loafing]