Behind the curving Art Deco façade of the woebegone former milk factory on Memorial Drive, the developers of Krog Street Market are itching to get started on a project they hope embraces a cornucopia of entertainment instead of food. Atlanta INtown recently caught up with Paces Properties for a peek behind the tattered walls of the 10-acre former Parmalat site and an update on where the "Atlanta Dairies" vision is headed. Backed by "powerful single-family neighborhoods like Reynoldstown, Grant Park, Cabbagetown and East Atlanta," as one Paces official put it, the team was able to help convince the Atlanta City Council to kill that proposed six-month construction moratorium on Memorial Drive. And now they hope to begin the redevelopment in earnest this fall.
The newspaper reports that some ancillary buildings on the site (the small grocery store, for instance) will be razed, but the main building will be the focal point, backed by an outdoor music space at the heart of the project they're calling "The Yard." Also in the works: an indoor music venue, bowling alley, smaller retailers, a bar and 24-hour diner, along with 300 apartments and offices.
Paces officials are optimistic that Atlanta Dairies can be fully operational by January 2017. It's a different situation, sure, but it's worth noting that Paces' initial projections for unveiling KSM to the masses were more than a year off.
From Milk to Mixed-Use: Atlanta Dairies project set to begin [Atlanta INtown Newspaper]
Are Krog St. Market's 'Summer 2013' Ambitions Realistic? [Curbed]