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‘Real construction’ planned for Atlanta Dairies within month

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Site of former Parmalat factory to get new lease on life

While work has been ongoing at the site of Atlanta Dairies, "the real construction will get going in the next three weeks or so," according to the project’s public relations firm.

The Paces Properties’ complex on 11 acres at 777 Memorial Drive — the abandoned Parmalat factory — will soon see new life, thanks to the developers who brought you Krog Street Market.

It’s been a long time coming now. Developers filed plans to rezone the property and closed on it way back in 2014.

In past conversations with Curbed Atlanta, Paces Properties has discussed plans for the $125 million project, including retail, commercial, office, and residential pieces with an "Americana and entertainment focus."

The concept is partly inspired by Portland, Oregon's Kennedy School, and Paces officials said they were keenly aware of what they wanted to include before they approached prospective tenants.

They learned a lot from the Krog Street project, they said — and not just that old buildings have character. "If you make a place that's a unique experience and a destination," one project leader told Curbed Atlanta, "the people will come, and they will spend money."