clock menu more-arrow no yes

Filed under:

Atlanta Dairies is Bringing Live Music to Memorial Drive

New, 1 comment

This will probably beat a decaying former milk plant

Atlanta Dairies' first signed tenant should help Memorial Drive get its groove back.

Paces Properties officials say the first confirmed venture at the postindustrial property will be a venue for live music — more specifically, a "multi-use facility that will operate as a special event space, concert hall, and will have a rooftop bar with skyline views."

Paces signed a lease with Agon Entertainment — owners of the Georgia Theatre and recently acquired Variety Playhouse — who will work in, uh, concert with Terminal West to open and operate the venue.

"Our shared genuine appreciation for live music coupled with our proven track record of venue construction and renovation makes this a very strong team," Alan Sher of Terminal West said in a release.

Site plans call for the music venue to be situated at the back of the property, away from Memorial Drive. A representative said no rendering of the venue is yet available. An exact size or seat count for the venue wasn't provided.

Officials hope the 93,000-square-foot Atlanta Dairies redevelopment will transform "a historic icon in Reynoldstown into a new cultural and entertainment destination." Their focus is regional, specialty retailers, services and restaurants, according to the release.

Added David Cochran, President and CEO of Paces Properties: "Our goal with Atlanta Dairies is to create an environment where you can live, work, dine, entertain, and now catch a live show because of what Agon and Terminal West are going to bring to the project."

Paces hopes to open Atlanta Dairies in late 2017.