Avalon's second phase will be exporting more intown cool to Alpharetta.
North American Properties officials announced nine new retailers and restaurants for the mixed-use mega-build off Ga. Highway 400 that are schedule to debut in 2017.
These will include a beer garden by suds aficionados Hop City and Kirkwood-based charcuterie The Spotted Trotter. The beloved intown concepts are neighbors at Krog Street Market now, and they'll unite for the Avalon endeavor, officials said.
Also in Phase II: an outpost of popular Atlanta Persian restaurant Rumi's Kitchen; Brine Fish House; The Boardroom Salon for Men, which will deliver "the ultimate men’s grooming experience," plus Lucky Brand, Brooks Brothers, Urban Outfitters, and Levi's stores.
Janet Rodgers, president and CEO of the Alpharetta Convention and Visitors Bureau, enthused in a press release: "NAP continues to attract best-in-class retailers and chef-driven restaurants, further enhancing the Avalon experience and Alpharetta’s culinary and shopping landscape."
Set to debut next spring, Phase II will also include a conference center, 330-key hotel, office space, and 276 multifamily units. It's already 80 percent leased, officials said.
Meanwhile, back at Phase I, Tesla is scheduled to open this Friday, followed by Farm to Ladle restaurant in June and a Café Intermezzo outpost in November.
To put the existing project's popularity in context, officials provided the following:
"Avalon Phase I includes 106,000 square feet of office space, which is 100 percent leased with rents more than 20 percent higher than submarket rates. Phase I multifamily, Haven at Avalon, is 92 percent leased with rents commanding 40 to 100 percent above market. And, the 400,000 square feet of Phase I retail is 100 percent leased with many retailers consistently outpacing projected sales."
Not coincidentally, NAP recently offered Avalon's Phase I up for sale.