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Swanky Tower to Replace Midtown’s Most Affordable Rentals?

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Crescent Avenue could get new luxury condo and hotel tower

While rents in Midtown are generally astronomically expensive (when compared to Atlanta before large portions of the population started embracing urban life), earlier this year we found some of the lowest-rent places to live at in the neighborhood. Get ready to remove one of the three options from the list...

Last week it was announced that developer Trillist, in collaboration with sbe, is hoping to bring an SLS Hotel and Residences to the heart of Midtown. According to a press release, the property would be the fourteenth iteration of the brand, with locations in places like New York, the Bahamas, Beverly Hills, and Miami.

Announced as a 42-story tower, featuring 213 hotel rooms and 56 condo residences, the building is not only one of the tallest proposals the city has seen in a long time, but it also marks the creep of development from main thoroughfares like Peachtree, Spring, and Juniper streets, to more minor streets like two-lane Crescent Avenue.

If approved, the Smallwood, Reynolds, Stewart, Stewart-designed tower would replace the two-story mid-century Crescent Place Apartments, which stand at Crescent Avenue and 13th Street, bordering one of Atlanta’s rare still-existing alleys.

The timeline is quite bullish too, with the CEO of Trillist telling the Atlanta Business Chronicle that they hope to start construction by early next year, with plans to open just two years later.