Avalon is about to enter the lodging and conference center business, providing another component to Alpharetta’s mixed-use leviathan that developers say is sorely needed.
Officials expect to break ground today on The Hotel at Avalon and the connected Alpharetta Conference Center, billed as the affluent suburb’s first luxury lodge and large event space.
The hotel, designed by Cooper Carry, will be a member of Autograph Collection Hotels — Marriott International’s portfolio of independent hotels — and is intended to "create a resort-inspired destination at Avalon," officials said in a release.
Expect 330 rooms, a local chef-driven restaurant, an "upscale pool," and free access to Avalon’s crazy-fast gigabit wireless Internet.
All that's missing is a casino, right?
North American Properties expects to open the hotel and conference center in January 2018, just a few months before Colony Square’s dramatic overhaul is planned to debut.
Meanwhile, Avalon is operating 16 restaurants, more than 500,000 square feet of retail, plus offices, apartments, and a rising crop of single-family dwellings. And then there's Phase II ...
In April, NAP announced nine new retailers and restaurants for the mixed-use mega-build off Ga. Highway 400 that are schedule to debut in 2017 as part of Phase II.
These will include a beer garden by suds aficionados Hop City and Kirkwood-based charcuterie The Spotted Trotter. The intown concepts are neighbors at Krog Street Market now, and they'll unite for the Avalon endeavor, officials said.
Also in Phase II: an outpost of Atlanta Persian restaurant Rumi's Kitchen; Brine Fish House; The Boardroom Salon for Men, which will deliver "the ultimate men’s grooming experience," plus Lucky Brand, Brooks Brothers, Urban Outfitters, and Levi's stores.
- Avalon's Next Phase to Include Hop City, Spotted Trotter Beer Garden [Curbed Atlanta]