For more than a decade, a corner retail building on busy Moreland Avenue in Reynoldstown has stood boarded-up and vacant — a shame considering its high visibility. Now, developers hope to emphasize its historic character and capitalize on an investment boom happening mostly to the north, toward Little Five Points.
The project, dubbed "ONE Moreland," stands at the intersection of Moreland and Hosea Williams Boulevard, just south of the Edgewood Retail District, the under-construction Station R mixed-use development, and a new cluster of townhomes.
"Our goal is to augment the surrounding development momentum with businesses that continue the economic growth of the area," leasing broker Frederick Luster, of Redrock Global, told Curbed Atlanta this week.
Renovations will improve the building’s facade, create off-street parking and up to four commercial loft spaces, ranging from about 900 to 2,000 square feet, Luster said.
So what might people expect to be here?
With the building’s loft-like characteristics (high ceilings, exposed brick and beams) and "great signage opportunity," Luster said the possibilities are numerous, including offices for real estate groups, architects and designers, tech services, legal or insurance, or destination retail such as a bike shop, salon, or art studio.
"I'd like to see neighborhood medical or dental in the large space," Luster said. "The heavily traveled corridor could make for a good coffee shop (or) cafe fronting Moreland."
In the meantime, the building's north and south-facing facades are being covered with murals as part of the Outer Space Atlanta Project, an initiative akin to Living Walls. They’ll remain up for at least a year.
Developer Stryant Construction expects to finish renovations by the end of this year.
According to Stan Sugarman, a Stryant co-founder, the building began life as a Georgia Power substation in the 1920s and has been a printing shop and auto shop. It was a real estate office until that company went out of business around 2004 — and the boards went up.
- Recent Reynoldstown coverage and discussion [Curbed Atlanta]