After years of discussion, and plans once derailed by the Great Recession, Atlanta could be one step closer to finally getting a Hard Rock Hotel.
According to Atlanta magazine, the hip chain hopes to break ground on the 220-room property in Castleberry Hill sometime this year.
The location means the hotel will provide convenient accommodations for those heading to the new Mercedes-Benz Stadium, Hawks games, and other points in southwestern downtown. With completion of the Hard Rock expected in spring 2018, it should be well-positioned to command premium prices for events like the 2019 Super Bowl and 2020 Final Four games. (But leaders say a casino will never be in the cards, even if Peach State laws allow it, the magazine reports).
What's more, the development could signal a big leap forward for Castleberry Hill. While the area saw new interest and investment in the 1990s through the mid-2000s, with new condos and some of the city’s earliest loft-conversion projects utilizing old industrial space, little has changed dramatically since.
Could construction of the Hard Rock kick things into high gear in a neighborhood with such enviable proximity to downtown? That could be a safe bet.
- 5 things to know about the Hard Rock Hotel Atlanta [Atlanta magazina]
- Hard (Rock) Times are Coming to Castleberry Hill [Curbed]