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Hard Rock Hotel to Break Ground in Castleberry Hill

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Project could dramatically change the neighborhood, not far from the new stadium

After years of discussion, and plans once derailed by the Great Recession, Atlanta could be one step closer to finally getting a Hard Rock Hotel.

According to Atlanta magazine, the hip chain hopes to break ground on the 220-room property in Castleberry Hill sometime this year.

The location means the hotel will provide convenient accommodations for those heading to the new Mercedes-Benz Stadium, Hawks games, and other points in southwestern downtown. With completion of the Hard Rock expected in spring 2018, it should be well-positioned to command premium prices for events like the 2019 Super Bowl and 2020 Final Four games. (But leaders say a casino will never be in the cards, even if Peach State laws allow it, the magazine reports).

What's more, the development could signal a big leap forward for Castleberry Hill. While the area saw new interest and investment in the 1990s through the mid-2000s, with new condos and some of the city’s earliest loft-conversion projects utilizing old industrial space, little has changed dramatically since.

Could construction of the Hard Rock kick things into high gear in a neighborhood with such enviable proximity to downtown? That could be a safe bet.