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Newly Christened Kirkwood Apartment Project Moving Forward

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Under-construction development off Hosea Williams Drive to have 232 units

A large apartment complex in the middle of Kirkwood that’s more than two years in the making is moving forward and finally has a name.

(Drumroll)

The Kirkwood. They’re calling it The Kirkwood.

Developers Euramex Management Group have thus christened the forthcoming 232 apartments tucked off Hosea Williams Drive, along Howard and Bixby streets, according to the company’s website.

Formerly the site of apartments made (in)famous in 2011 on YouTube, the Kirkwood will essentially be attached to the neighborhood’s downtown commercial district, with the potential to infuse it with more foot traffic.

While representatives from Euramex didn’t respond to inquiries this week, the company’s original goal was to wrap up construction and begin leasing in 2017.

It’s unclear exactly what the going rate will be for one of these places, but last we knew, rental prices were projecting pretty low compared to most of the new apartment stock in areas like Buckhead, Old Fourth Ward, and Midtown.

Toward the end of 2014, developers’ plans called for two-bedroom units — the priciest of the complex — to top out at $1,600. But in this market, that was eons ago.

Developers at the time cited thriving demand for upscale apartments and little nearby competition as reasons for tossing out earlier plans for a phased project and building the whole rental enchilada all at once.

Euramex's development is that rarest of intown multifamily projects that is strictly rentals and not mixed-use. Logic says the mixed-use component already exists.

Here's the site this week from Bixby Street, with heavy equipment and the backside of the Kirkwood Station mixed-use village in the distance: