An apartment sky-rise that’s climbing at a prominent Midtown corner will feature an immense mural that developers hope will serve as a gateway to Atlanta’s arts district, officials announced today.
Related Development has christened the 39-story tower at 14th and West Peachtree streets "Apogee Midtown." Along with a neighboring, multi-story Whole Foods Market flagship, the project will incorporate a mural by artist HENSE — aka, the homegrown Alex Brewer — that will measure almost 100-feet high and 63-feet wide.
Officials said the unique piece will infuse "3-D elements" with colorful abstractions, a combination of wall-painting and sculpture. Renderings suggest it will span roughly 10 stories.
A product of Candler Park and Grady High School, HENSE rose from Atlanta’s graffiti scene to international acclaim and has received other commissions from companies such as Facebook and Apple.
Meanwhile, Michael Habachy is designing Apogee Midtown’s interior, incorporating art elements such as ceramic blooms, abstract paintings, and sculptures from various artists, officials said.
The tower is scheduled to open in fall 2017 with 390 residences — and access via the lobby to Whole Foods.
In a press release, Related Development’s senior vice president of development Ed Allen said the "artful" tower will be "the first of many you can expect to see from Related here in Atlanta," ranging from other high-rises to garden-style builds in the 'burbs.
The Apogee project joins nearly 50 others — ranging from boutique office conversions to monolithic mixed-use towers — that have recently delivered in the Midtown submarket or are in some form of development.
If Apogee’s sheer number of stories is any indication, it will be the tallest building to rise in Atlanta since the Great Recession burst the city’s condo bubble.
- The Reinvention of HENSE [AJC]
- Midtown Development Map: Summer 2016 Edition [Curbed Atlanta]