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Memorial Drive’s next redevelopment piece could go modern

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Corner lot’s revamp would join investment wave in eastside corridor

The dramatic transformation of Memorial Drive from downtown to several miles east includes some 30 projects, and the latest plans to emerge stand out in terms of style if not size.

Developer Pellerin Real Estate, which is active in Little Five Points and elsewhere in Grant Park with The Beacon Atlanta, among other places, unveiled early glimpses at this past weekend’s Summer Shade Festival of a modern-style structure that could replace Harp Transmission Service at 350 Memorial Drive.

A tipster says plans call for a pop-up restaurant to operate on the site for a year, followed by a buildout similar to images below. Further details are expected to be unveiled at a Trees Atlanta meeting this evening.

The new structure would replace a multi-bay auto service garage that’s stood on the property since 1948, according to property records.

The corner lot in question sits an urn’s toss from Oakland Cemetery and next to a rocky landscaped greenspace that’s part of the Memorial Drive Linear Park, which could eventually consist of 14 acres.