clock menu more-arrow no yes mobile

Filed under:

North American Properties to tackle massive Gwinnett project

New, 11 comments

Group behind Atlantic Station flip and Avalon to develop 110-acre entertainment district on county land

Looks like North American Properties’ latest mega-development will be a 110-acre private entertainment district on Gwinnett County land.

According to a news release from the Gwinnett Convention and Visitors Bureau, the organization chose NAP to develop its Infinite Energy Center project, which includes a mix of housing, shops, restaurants, and more parking near the intersection of Interstate 85 and Sugarloaf Parkway.

The site is currently home to a 13,000-square-foot arena, convention center, and performing arts center.

NAP will be responsible for creating the private development portion of the IEC’s master plan. The convention and visitors bureau has overseen the vision and planning for the development, initially issuing a request for qualifications in spring 2016.

According to the news release, the request "drew a number of high-profile developers, and from those, North American Properties" stood out from the rest.

Gwinnett Convention and Visitors Bureau CEO Preston Williams said the organization’s "deciding factor was that we felt completely comfortable with the experience and insight that NAP will bring to the entire process. Their vision is not only compelling — it is truly compatible with what we hope to see at the IEC complex."

North American Properties Managing Partner Mark Toro said the developer is "eager to begin curating an experience that is unique to Gwinnett County. We will apply our learnings from other successful mixed-use projects, as well as meet with the local community and engage on social media, to create a vibrant shopping, dining and entertainment destination for the county."

North American Properties bought and flipped Atlantic Station and was the developer and manager for Avalon in Alpharetta. The company will also be redesigning Colony Square at one of Midtown’s busiest corners.