The northern end of Midtown (NoMo?) has remained relatively untouched in the last few year, even as Midtown south of Colony Square has seen explosive high-rise development.
Though the area — dominated by decades-old offices which came soon after the development of Colony Square to the south — isn't entirely feeling the squeeze of density, there is a trend emerging: overhauls of old buildings as a means of keeping up with the Joneses.
The latest building destined for a spruce-up is 1372 Peachtree St., sandwiched between Midtown Plaza and an old house-turned-office at 17th Street. Built in 1960, the structure is rather diminutive compared to many of its high-rise neighbors, with just three stories and a total of 39,000 square feet, according to Midtown Alliance.
Long vacant, the building isn’t much of a looker from the street. Permits indicate the work will be extensive, however, leaving just the "foundation and exterior walls" untouched.
According to a source familiar with the building, work will get underway Tuesday to gut the place in preparation for a complete re-envisioning.
The design staff at ASD — a group behind countless high-end corporate renovations — will oversee the transformation.