New Midtown Atlanta tower at Piedmont Park boldly claims each apartment will be a penthouse

Developers behind the latest luxe tower to rise at the cusp of Piedmont Park are betting that bigger will indeed be better for discerning Atlanta renters.

Wood Partners expects to debut a 22-story project called Piedmont House along the park’s western edge at 12th Street this winter, the company announced today.

Billed as a “boutique” collection of 198 apartments, Piedmont House is claiming to be unrivaled in Atlanta, in that each unit resembles a penthouse and that, collectively, homes will be 50 percent larger than those at other new towers.

“Every unit is a penthouse in the truest sense of the word,” reads a marketing spiel, “meticulously appointed with the finest finishes and offering exceptional views.”

The project is said to offer the lifestyle and amenities of a luxury condo building “with the flexibility of a lease.” Expect in-unit perks such as cinnamon hardwood floors, Bosch appliances, wine coolers, floor-to-ceiling windows, Moen and Kohler stuff, plus powder rooms and mudrooms.

Piedmont House

“There is so much momentum in Atlanta right now, with a renewed focus on Midtown in particular,” said Bennett Sands, Wood Partners’ development director, in a press release. “From the Atlanta Beltline to Piedmont Park, thousands of new jobs are being created annually, and residents are building their lives around Midtown.”

In common spaces, the Rule Joy Trammell + Rubio-designed building will offer the usual assortment of choice amenities—saltwater pool, cabanas, sky-lounge, high-end fitness center, private demonstration kitchen, and dog spa—plus a wine locker and tasting room and, yes, baby grand piano.

Beyond the luxe flats, the building will also add 1,200 square feet of street retail.

Early indications are that floorplans will span from one-bedrooms (919 square feet) to sprawling three-bedrooms with more than 2,500 square feet and two 13-foot balconies.

Projected rents weren’t disclosed (no units are technically available now), but with descriptions such as “lavish,” “cutting edge,” and “waterfall edge quartz countertops,” the project probably isn’t summoning the affordable-housing contingent.

Piedmont House; architect: Rule Joy Trammell + Rubio

Interestingly, developers told the Atlanta Business Chronicle recently they considered offering Piedmont House as 22 stories of condos. Ultimately, however, they found that the demand for rentals is still stronger.

• Piedmont House [project website]