Rendering reveals potential future for classical SONO property

A new dual-branded hotel—an all-the-rage concept in Atlanta at the moment—could be bound for an old building in SONO, where Midtown meets downtown.

This week we reported that demolition work is occurring at the old Rosser building, which has stood abandoned for ages. Plans have been in the works for years to convert the building into a hotel, though little information has been available beyond that.

Now, a rendering showing a possible Fairfield Inn & Suites/TownePlace Suites has surfaced. It first publicly emerged at a Development Review Committee meeting in January.

A planning permit filed with the city last year indicates the applicant would add an expansion up to 49,999 square feet, and the rendering shows a revamped fourth floor and new 10-story tower on a small adjacent space to the north of the building.

The permit was filed by LPBC Architects, who have designed a number of hotels including the hybrid Hilton Garden Inn/Homewood Suites on Williams Street in Midtown.

The rendering shows a vastly improved scheme from one that was previously distributed to attract interest in the property.

We continue to wait for a response from the property owner regarding the project, and will update should any other information become available.

via Kyle Kessler

• Where Midtown meets downtown Atlanta, demo signals potential adaptive-reuse [Curbed Atlanta]