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Making New Year’s plans in Atlanta? Peach Drop could relocate to Woodruff Park

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Downtown park would become epicenter for NYE celebrations, with the peach dropping from famed Flatiron.

Pyrotechnics launch as the peach descends.
The Peach Drop at Underground Atlanta, its longtime former home.
Red Robin Group

For nearly three decades, Atlanta has rung in the new year with falling fruit—namely the Peach Drop at Underground Atlanta.

But since the sale of the property to WRS for redevelopment, it’s remained a mystery as to whether the event would still happen, and if so, where.

However, indications are that the celebration could move just a few blocks north of its original home, to Woodruff Park. Rumor has it that preliminary plans call for the city’s oldest standing high-rise—the Flatiron Building—to serve as a backdrop for the festivities, with a stage for performers set up in Peachtree Street.

A source close to the planning process indicates there are still details to be worked out, but that the goal would be to drop the peach directly from the building. Still, structural nuances of such an arrangement remain to be determined.

What’s more, per sources, the celebration could be made more festive by $12,000 worth of confetti the city preemptively bought for the celebration of a Falcons Super Bowl victory early this year; thankfully, confetti doesn’t go bad.

All the plans are apparently still subject to finalization from the City of Atlanta, as well as the building owner and potential event sponsor—Live Nation.

Of course, for those who don’t want to fight the crowds downtown, there’s always the Tallapoosa Possum Drop.

We’ve reached out to the Mayor’s office, Central Atlanta Progress, and FlatironCity for an official comment, but have not yet heard back.

Woodruff Park

91 Peachtree Street Northwest, , GA 30303 (404) 546-6744 Visit Website

Underground Atlanta

50 Upper Alabama Street, , GA 30303 (404) 963-5415 Visit Website

Flatiron Building

, , GA 30303