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At luxe Midtown tower on Piedmont Park, rents will average $3,500 monthly

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Leasing opens next week at boutique project where every flat is said to be “a penthouse in the truest sense of the word.”

The projected look of an amenities level, with cabanas, at Piedmont House.
The projected look of an amenities level, with cabanas.
Piedmont House/Wood Partners

Apartment developers hope a combination of primo location, top finishes, and choice amenities will spell average rents of $3,500 per month at the latest high-rise entrant to Midtown’s leasing scene.

As the leasing office at 22-story Piedmont House preps to open next week, developers Wood Partners send word that apartments “with living areas comparable to upscale condos” will have prices to match.

Lording over Piedmont Park’s western edge at 12th Street, Piedmont House is billed as a “boutique” collection of 198 apartments where each one is a penthouse, in that they’re decked out to the nines (think: wine coolers and waterfall quartz) and 50 percent larger than other new rental offerings.

The tower’s now set to debut in early 2018, officials said this week.

How the tower will look over 12th Street in Midtown.
Piedmont House/Wood Partners

In common spaces, the Rule Joy Trammell + Rubio-designed building will offer the usual assortment of choice amenities—saltwater pool, cabanas, sky-lounge, high-end fitness center, private demonstration kitchen, and dog spa—plus a wine locker and tasting room and, yes, baby grand piano.

At street level, the project will also add 1,200 square feet of retail. That’s the size of a typical Subway restaurant.

Early indications are that floorplans will span from one-bedrooms (919 square feet) to sprawling three-bedrooms with more than 2,500 square feet and two 13-foot balconies.

Big-money rents come with a top-flight marketing spiel, which goes like this:

“Every unit is a penthouse in the truest sense of the word—meticulously appointed with the finest finishes and offering exceptional views ... More than just a luxury residence, Piedmont House is a lifelong pursuit and a reflection of a love affair with the city’s natural surroundings.”

Who’s ready to sign?