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Beltline Georgia Power site slated for $750M mixed-use project

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Massive proposal could bring four buildings, nearly 2 million square feet of development, to site south of PCM.

Line drawing with water color, Beltline running in foreground, Ponce City Market to the right, with glassy project at center.
A rendering showing the multi-building project, with the Atlanta skyline beyond.
Perkins + Will

Plans have been revealed for the largest undeveloped site along the Beltline’s Eastside Trail, and they are nothing short of massive.

According to a presentation given by the development team to the neighborhood last week, the project—currently called 760 Ralph McGill—could cost a reported $750 million. Planned for the former Georgia Power marshaling yards, the project would front Historic Fourth Ward Park and the Beltline.

As envisioned by developer New City, which is also in the process of constructing nearby 725 Ponce, the project would potentially include two 12-story office buildings, a small boutique hotel, and 700 residential units. Nearly 200,000 square feet of retail space would join the existing retail assortment at Ponce City Market, reports the Atlanta Business Chronicle.

Plans for the development also include the re-creation of a long-lost street grid, running north-south through the site. North Angier Avenue would be extended from North Avenue to Ralph McGill Boulevard, breaking up a super block and tying together the new Masquerade development with points south.

The project has been coming together over the past year, following Georgia Power’s initial offering of the property for sale in March. In late October, it was revealed that New City scooped up the 10-acre tract for $34 million.

With zoning changes and other governmental approvals required for the development, it will likely be a while before the project is ready to roll.

The view along the extended portion of North Angier Avenue.
Perkins + Will
Perkins + Will
Perkins + Will
Perkins + Will