Midtown hotel development revealed as ‘Canopy’ concept by Hilton

A new hotel concept is coming to Midtown Atlanta, with the construction of a “Canopy” by Hilton on West Peachtree Street.

According to a press release by Hilton, the 176-room hotel will be part of Ascent Midtown, which is under construction between West Peachtree and Spring streets at 18th Street.

In addition to the hotel, the Greystar mixed-use development, designed by R2L:Architects, is bringing 328 residential units and 532 parking spaces to the site formerly occupied by parking lots and a low-rise midcentury office building.

The residential tower will rise 22 stories, while the hotel — situated at the northern edge of the site along 18th Street — will be about 10 stories shorter.

R2L

The Canopy concept “will be inspired and influenced by its local surroundings, and will be a natural extension of the neighborhood,” according to Hilton. The rooms will be outfitted with wood flooring, walk-in tile showers, and local art, reflecting the Arts District surroundings.

A “curated café” will face West Peachtree Street and bicycles will be available for guests looking to explore the neighborhood on two wheels.

Last year, it was revealed that Hilton hoped to bring the same brand to a dual-branded downtown property. However, that project was put on indefinite hold near the end of last year.

Hilton might have gone a little overboard with trying to hype the building, stating that it “will sit alongside some of Atlanta's most iconic buildings, including Bank of America Plaza, the tallest building in Atlanta, and Symphony Tower, arguably the most notable fixture in the Atlanta skyline.”

Locals know that Bank of America Plaza sits on the opposite side of Midtown, a full 18 blocks from the new hotel, and Symphony Tower — while known by many as the building that looks like the Bat Signal — doesn’t really stand out to many as the “most notable fixture” on the skyline.

Still, the hotel is a welcome addition to the northern end of Midtown, which for many years has missed out on the development boom farther south in the district.

R2L

Concrete structure is finally rising above street level on the site. Look for work on Ascent to wrap up next summer.

• CANOPY BY HILTON SAYS HELLO TO ATLANTA MIDTOWN [Hilton]
• Ascent Midtown [R2L]
• Fences Go Up, Midtown Building Coming Down [Curbed Atlanta]