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Avalon prepares to unveil second phase with office, hotel towers

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Mini-city in suburbia will now include conference center, hotel, and office tower

A rendering of a 12-story hotel beyond a convention center.
The conference center and hotel—part of the coming phase of Avalon.

It’s been about two and 1/2 years since Avalon opened in Alpharetta, bringing a taste of walkable urbanity to the affluent suburb.

Now, after more than a year of construction, the second phase of the property—recently sold by North American Properties—is almost ready for its grand opening.

Known as “Boulevard East,” the new portion of the development will double the size of Avalon and features triple the density of what was previously built.

According to a press release, the new phase will bring half-a-million square feet of Class A office space, anchored by Microsoft, 276 new apartments, and 88,000 square feet of retail space.

The retail space will feature intown favorites like Hop City and Spotted Trotter. But unlike intown, the development also comes with an additional 3,000 parking spaces.

Meanwhile, the Hotel Avalon and conference center—a $112 million facility—will open in January 2018, officials said.

Veranda at Avalon—the new apartment development.
Veranda at Avalon

Alpharetta’s urban oasis among the surrounding suburban sprawl hasn’t been easy. The entire project rose from the remains of a pre-Recession failure known as Prospect Park. It’s amazing what five years can do.


400 Avalon Boulevard, , GA 30009 (770) 765-1000 Visit Website