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Inside Brother Moto’s Cabbagetown warehouse makeover

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A different kind of co-working space on Memorial Drive

A recently renovated Cabbagetown coffee/bike/apparel shop hybrid called “Brother Moto.”
The Cabbagetown coffee/bike/apparel shop hybrid.
Photos courtesy of Bobby Russell

It took a while, but the Brother Moto team has transformed a dusty, vacant Cabbagetown warehouse into a unique business hybrid that continues Memorial Drive’s metamorphosis.

“It’s been nuts!” co-owner Bobby Russell wrote to Curbed Atlanta, following the debut of Brother Moto’s new location last week. “It only took us a year to get the space all cleaned up and ready.”

A questionable zoning compliance issue forced Brother Moto from their original digs in the East Atlanta Village in 2015. The new warehouse space offers a coffee shop, retail space, and what Russell described as a “co-working space”—for motorbike tinkering, that is—under the same roof.

The 670 Memorial Drive building is owned by Paces Properties, the Krog Street Market developer who controls multiple pieces along the thoroughfare, including the highly anticipated Atlanta Dairies project, which recently broke ground.

Following the EAV drama, the Brother Moto team fielded multiple offers to move their concept outside Atlanta but elected to stick intown, business leaders have said.

The move continues the unprecedented redevelopment of Memorial Drive, which had struggled to attract investment until recent years.

The Memorial Drive warehouse, before.
Remaining images: Brother Moto/Facebook