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Avalon East opens, doubling size of Alpharetta ‘urban-burb’

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New housing, offices, retail, and restaurants are part of mega-development’s latest portion

Sunset over the commercial street.
Avalon’s Boulevard East.

The second phase of Avalon—Alpharetta’s mega mixed-use development, designed to bring a slice of urbanity to the heart of suburbia—has officially opened.

Boulevard East, as the phase is known, features new residences, offices, retail, and restaurants.

Along with 224,000 square feet of Class A office space anchored by Microsoft, 276 new apartments and 88,000 square feet of retail space—with restaurants including intown favorites such as Hop City and Spotted Trotter—have joined the already bustling district.

Boulevard East doubles Avalon’s size and triples the project’s density, with 20 new restaurants and retailers.

More than 3,000 parking spaces have been added to accommodate those suburbanites dropping in to enjoy the fun. The district previously offered 2,400 other parking spaces.

Still to come is a $112-million conference center, Hotel Avalon, and other amenities to cater to large events and meetings. Those are expected to open next January.

Crowds fill the commercial street in Avalon.
Opening night at Avalon East.

While the development was sold last year to an international real estate investment group, Avalon was the brainchild of North American Properties.

The first phase of the 86-acre development opened back in 2014. Since, other similar developments have been proposed along the northern spine of Ga. Highway 400.


400 Avalon Boulevard, , GA 30009 (770) 765-1000 Visit Website