On Atlanta’s Memorial Drive, Harp Transmission transformation becomes clearer, literally

Updates have been made to the article to reflect new information from the developer.

A former automotive repair shop on a desolate block of Memorial Drive could be incorporated into a sleek new glassy office block.

Harp Transmission, just west of Oakland Cemetery, is slated to become part of a $16-million, mixed-use complex that combines offices, retail, and a restaurant.

Designed by Square Feet Studio, the building would comprise more than 42,000 square feet. Renderings show a minimalist fritted glass and perforated metal panel building with large rectangular punched openings of clear glass. Thin metal columns support a large metal roof hovering over the entire structure.

At the ground level, the building would include an open courtyard with retail and restaurants accessible from Memorial Drive and George Street.

According to the Atlanta Business Chronicle, plans were lodged with the City of Atlanta earlier this week by developers Clark Property R+D and Pellerin Real Estate to change the zoning on the property to allow for the project.

Bisnow reports that the building won’t actually start construction for a few years, but in the meantime expect to see a pop-up bar space arts and cultural events space in the Harp building as soon as this summer.

If the rezoning application is approved by the City this year, construction could begin as soon as 2018.

Square Feet Studio

• New plans filed for Memorial Drive's Harp Transmission site [Atlanta Business Chronicle]
• Developer Reveals Vision For Harp Transmission Redo [Bisnow]
• Developers release progressive vision for 350 Memorial Drive in Grant Park [Curbed Atlanta]
• Memorial Drive’s next redevelopment piece could go modern [Curbed Atlanta]