Vertical construction is in the books for Atlanta’s tallest new tower since the Great Recession—the project formerly known as Apogee Midtown.
The $118-million venture is Florida-based Related Development’s first foray into Georgia, and the developer marked key milestones this week by topping out the 39th story and officially unveiling a new name: Icon Midtown. (Another tall newcomer, nearby Atlantic House, stands 32 stories).
Midtown’s Icon installment joins nearly 50 projects under construction in the submarket, including a wave of highly amenitized residential towers, each vying to stand out.
The project’s second phase along 14th Street near The Connector includes a Whole Foods Market, where construction is active now.
Along with 28 residential levels (390 apartments total, which is a lot), the first phase will include a nine-story parking deck, 4,000 square feet of retail, and one towering mural (with “3-D elements”) by Atlanta artist HENSE. Expect a rooftop clubroom and 11th-floor amenity deck atop the garage.
Officials said the tower should be finished in January.