Midtown Atlanta’s tallest new tower tops out, scraps ‘Apogee’ name

Vertical construction is in the books for Atlanta’s tallest new tower since the Great Recession—the project formerly known as Apogee Midtown.

The $118-million venture is Florida-based Related Development’s first foray into Georgia, and the developer marked key milestones this week by topping out the 39th story and officially unveiling a new name: Icon Midtown. (Another tall newcomer, nearby Atlantic House, stands 32 stories).

The name-change logic, officials said, is to bring the mixed-use tower under the umbrella of Related’s “world-renown ‘Icon' brand, which includes Icon Brickell, Icon South Beach, and Icon Las Olas.”

Midtown’s Icon installment joins nearly 50 projects under construction in the submarket, including a wave of highly amenitized residential towers, each vying to stand out.

The project’s second phase along 14th Street near The Connector includes a Whole Foods Market, where construction is active now.

Along with 28 residential levels (390 apartments total, which is a lot), the first phase will include a nine-story parking deck, 4,000 square feet of retail, and one towering mural (with “3-D elements”) by Atlanta artist HENSE. Expect a rooftop clubroom and 11th-floor amenity deck atop the garage.

Officials said the tower should be finished in January.

• Midtown tower will incorporate giant HENSE mural with ‘3-D elements’ [Curbed]