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Midtown Atlanta’s tallest new tower tops out, scraps ‘Apogee’ name

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Rechristened “Icon Midtown,” sky-rise joins nearly 50 projects underway in booming submarket

An Icon rendering from 14th and West Peachtree streets.
A rendering from 14th and West Peachtree streets.
Renderings: Related Group

Vertical construction is in the books for Atlanta’s tallest new tower since the Great Recession—the project formerly known as Apogee Midtown.

The $118-million venture is Florida-based Related Development’s first foray into Georgia, and the developer marked key milestones this week by topping out the 39th story and officially unveiling a new name: Icon Midtown. (Another tall newcomer, nearby Atlantic House, stands 32 stories).

The name-change logic, officials said, is to bring the mixed-use tower under the umbrella of Related’s “world-renown ‘Icon' brand, which includes Icon Brickell, Icon South Beach, and Icon Las Olas.”

Midtown’s Icon installment joins nearly 50 projects under construction in the submarket, including a wave of highly amenitized residential towers, each vying to stand out.

The luxe mailroom planned for Icon Midtown.

The project’s second phase along 14th Street near The Connector includes a Whole Foods Market, where construction is active now.

Along with 28 residential levels (390 apartments total, which is a lot), the first phase will include a nine-story parking deck, 4,000 square feet of retail, and one towering mural (with “3-D elements”) by Atlanta artist HENSE. Expect a rooftop clubroom and 11th-floor amenity deck atop the garage.

Officials said the tower should be finished in January.

The lobby.
Pool area.